Philosophy Syllabus - 1562 Words

Republic of the Philippines BATANGAS STATE UNIVERSITY Gov. Pablo Borbon Main Campus I Batangas City COLLEGE OF ENGINEERING, ARCHITECTURE AND FINE ARTS GENERAL ENGINEERING DEPARTMENT Second Semester, AY 2015-2016 COURSE SYLLABUS HUM 102 INTRODUCTION TO PHILOSOPHY 3 Units Prerequisite: None UNIVERSITY VISION A University which shapes a global Filipino imbued with moral courage nurtured through values and excellent education. UNIVERSITY MISSION Batangas State University commits to develop productive citizens by providing the highest standard of instruction, research, extension service and production through value-laden learning experiences, community partnership and internationalization initiatives. Course Title: Introduction to†¦show more content†¦| | √ | | | 4.3. Relate the different schools of thoughts of Theism, Ontological Arguments and Cosmological Arguments with different real-life situations. | | | √ | | 4.4. Evaluate the norms and standards set by the society. | | | | √ | 5. THEORIES OF ETHICS | | | | | 5.1. Define Hedonism, Stoicism and Epicureanism. | √ | | | | 5.2. Distinguish and discuss Hedonism, Stoicism and Epicureanism | | √ | | | 5.3. Relate the different schools of thoughts of Hedonism, Stoicism and Epicureanism with different real-life situations | | | √ | | 5.4. Evaluate the norms and standards set by the society. | | | | √ | 6.0 TEACHING, LEARNING AND ASSESSMENT STRATEGIES Being a multidisciplinary subject, Philosophy is taught dynamically. Different teaching strategies are utilized like discussion, brainstorming, exposition, group treatise, Socratic Method of debate and traditional lecture. 7.0 COURSE REQUIREMENTS This course requires students to actively participate in the classroom discourses to be able to measure their critical thinking, analysis and synthesis. Students should pass the quizzes which will be administered regularly after each topic is discussed. They will also be asked to create essay writings on the principles tackled in class. The four major assessments in this course are preliminary, midterm, semi-final and final examinations. The students should get 75Show MoreRelatedTheories of Human Nature 670 Words   |  3 Pagesis theories of human nature, theories of human nature is an historical scope of philosophy. Theories of human nature provides a philosophical analysis into human nature through the investigation of issues, including the mind and body, perceptions and conception, freedom and determinism, death and immortality, the relation of the human to nature and the divine, and reason and emotion (Professor Galgan, Course Syllabus). The two articles written by Dr. Galgan, â€Å"Infinity and Cosmology: an Indirect Approach†Read MoreContemporary Moral Issue Essay2709 Words   |  11 Pages Contemporary Moral Issues Philosophy 215 Fall 2014 Instructor: Valerie Philbrick-DeBrava Office: James Blair 132 Email: vaphilbrickdeb@wm.edu Office Hours: MWF 9:00-10:00 Phone: (804) 642-4621 Course Times: MWF 10:00-10:50 (01) Course Location: James Blair 201 MWF 11:00-11:50 (02) Course Description: Philosophy 215 is designed to improve our understanding of the moral issues our twenty-first-century society faces. As bothRead MoreAnalyzing Sexual And Gender Issues Within The Realm Of1028 Words   |  5 Pagessame demeanor outside of the course time as we talked about his accomplishments and words of advice for students. Dr. Salzman was born in Coos Bay, Oregon and attended the University of San Diego, graduating in 1986 with a bachelor’s degree in Philosophy and Theology and Religious Studies. From there, he obtained his doctorate degree in Theology in 1994 from the Catholic University of Leuven in Belgium. Right off the bat, it was easy to find comradery in our meeting as I had a good friend currentlyRead MorePoli 330 Entire Course (Dqs -Checkpoints Critical Paper)9209 Words   |  37 Pagesdisadvantages of having a branch of government that is not democratically elected? Would you change the way the court is appointed? Democracies Compared (graded) Over the past few weeks, we have had the opportunity to explore the roots of political philosophy. Let’s take a moment to focus in upon the idea of democracy. So, what is the true definition of democracy. Week 5 discussion Parliamentary versus Presidential Systems (graded) As we turn our focus to the international realm, let’s take a momentRead MorePoli 330 Entire Course – Devry (Dqs -Checkpoints Critical Paper)4649 Words   |  19 Pagesdisadvantages of having a branch of government that is not democratically elected? Would you change the way the court is appointed? Democracies Compared (graded) Over the past few weeks, we have had the opportunity to explore the roots of political philosophy. Let’s take a moment to focus in upon the idea of democracy. So, what is the true definition of democracy. Week 5 discussion Parliamentary versus Presidential Systems (graded) As we turn our focus to the international realm, let’s take a momentRead MoreWhy Do We Use Quadratic Equations?2263 Words   |  10 Pagescomplicated computations and mathematics. The Muslim world was very fortunate for the Islamic Golden Age because it made their society important. They had many contributions to various fields, such as astronomy, science, mathematics, optics, and philosophy. The Islamic Golden Age really showed how advanced their society was for their time, especially evident by their advancements in mathematics, such as statistical analysis, which was not revisited again until the mid-1600’s. Unlike the IndiansRead MoreClasses On The Study Of Logic In American Colleges Today1321 Words   |  6 Pagesof 3 college classes including the Philosophy 103-Introduction to Logic: Argument and Evidence that I am currently taking. The first syllabus I looked at was that of PHI 215: Introduction to Deductive Logic. This syllabus had a few elements that in comparison to Philosophy 103, could be tweaked in order to render it more effective. I immediately noticed the title of the class. The class is specifically geared towards the study of deductive logic, while Philosophy 103 is more broadly encompassingRead MoreI Am As A Teacher873 Words   |  4 PagesThis final project, a class syllabus, has been no exception and indeed has been the culmination of a semester’s worth of reflection. I worked to create a syllabus that is not hypothetical, but an active and live project that I will use to guide student learning in the Spring semester. The process of developing this syllabus began with my initial write-up and peer critique. I was able to change several aspects of my approach and refine how I would develop my syllabus. After I made changes andRead MoreThe Importance Of The Higher Levels Of Cognitive Complexity Within The Field Of Counseling875 Words   |  4 Pagesmeaning-making capacities. These concepts well explain the wide range of competence among counselors in terms of writing (Granello, 2001), and practicing. Therefore, cognitive development and the constructivism will be the core of this teaching and learning philosophy paper. â€Å"The Best Practice† The â€Å"best† university instructor has been described as having the ability to (a) creating effective learning environments, (b) structuring intentional learning experiences, and (c) assessing teaching effectiveness (MalottRead MoreThree Propositions That The National Board For Professional Teacher Standards1364 Words   |  6 Pagesmy teaching philosophy and feel this is crucial for an educator. The last proposition is that teachers are members of learning communities. It is important for teachers to be involved with other teachers and learn how to improve students learning. Working together with other teachers is important to be on the same page and allow students to see this. The five propositions are very important in teaching, and I have included mostly all of them in my disposition and my teaching philosophy. Throughout

Loyalty As A Virtue Of Ethics - 1997 Words

Alexian Lin Mrs. Willson European Lit, period 6 October 4, 2016 Loyalty in Beowulf Loyalty has always been a virtue of ethics whether it is during the medieval times or during the Chinese dynasties. But why is loyalty needed? Why be loyal to our religion, family, country, or place of business? There are many different definition of loyalty, but the general interpretation of loyalty according to Merriam- Webster dictionary is to be faithful to a person, institution, product, custom, etc. Loyalty is one of the most important qualities a man can possess during the Anglo-Saxon time period. The epic Beowulf is an epic basing off of several Anglo-Saxon values about a hero named Beowulf slaying three terrifying beast. Not only is Beowulf capable of slaying monsters that others cannot, he is also an extremely loyal man who made a lot of sacrifices and continue to do what is right. Throughout the story many of the actions of Beowulf are all motivated by loyalty, beginning with his own decision of helping the Danes. In the epic Beowulf, the poem vividly convey the Anglo-Sax ons heroic trait of loyalty by using the hero Beowulf and the loyalty he gave and received to demonstrate the positive effect of what being loyal is capable of bringing to an organization, a person, or a country. The importance of loyalty is shown by how loyal Beowulf is in the story towards his kings and his country. Beowulf have a strong sense of loyalty to his king. When the news of the monster Grendel spreadShow MoreRelatedThe Application Of Ethical Theories Essay1443 Words   |  6 Pagesyou start down it. Additionally, this violates several of Aristotle’s virtues from Virtue Theory, such as courage and honesty. Altogether, it is clear that it might be difficult, but letting your Chief sign off would not be the right thing to do. Three Competing Tensions This situation is very complex, and there are several factors influencing the decision. There are three competing tensions and loyalties. First, there is loyalty to mission to pass an important command inspection, which failing wouldRead MoreA Life Cycle Analysis Of Mattel, Inc.1548 Words   |  7 Pagespaper is to discuss how the virtues Loyalty, Integrity and Fairness applies to the Mattel, Inc. case study. This case study was analyzed in the article â€Å"Mattel, Inc.: Global manufacturing principles (GMP) - A life-cycle analysis of a company-based code of conduct in the toy industry† written by Sethi, Veral, Shapiro, Emelianova, 2011). The Mattel corporation is a titan in the toy industry with significance influence regarding the industry standards of conduct. Ethics is the element that supposedRead MoreSimilarities Between Confucius And Confucius1391 Words   |  6 Pagesdissimilar. Surprisingly they are also similarities. The two traditions’ thoughts on friend ship are from two perspectives, virtue and trustworthiness. There are some similarities between Aristotle and Confucius on the concept of friendship. Both viewed friendship as virtuous and trustworthy of friends who obtained the character of each other. According to Aristotle and Confucius full virtue essential has to be perfectly harmonious in which friends are completely agreed to share their life. This helped themRead MoreApple, Edm And Ethical Dilemma1418 Words   |  6 Pagesaction. The company is ethically right in improving the working conditions in Taiwan, but also ethically right in holding loyalty to stakeholders. The key values in conflict represent the company’s overall moral integrity, code of ethics and reputation. Apple may be reflecting greedy morals if the EDM chooses to turn a blind eye to the conditions, â€Å"For some leaders, matters of ethics arise as unwelcome intrusion in the pursuit of economic success† (Dilemmas of Leadership. 1st edition). T he company’sRead MoreThe Theory Of Virtue Ethics951 Words   |  4 PagesThe function of this paper is to determine why and how three members of the cast in the videos â€Å"RPG Embedded in Soldier† made the choices they did in relation to the groups of values that are commonly found within the theory of virtue ethics. In short, virtue ethics stresses being an inherently good person versus simply doing good actions. This means that a virtuous person will typically choose the right action simply because it is the natural thing for them to do. Applying this concept to theRead MoreUtilitarianism Vs. Virtue Ethics999 Words   |  4 Pages After filling out the Ethical Inventory again I found that Utilitarianism and Virtue Ethics are the two areas that made the most persuasive thinking for me. Utilitarianism looks at the consequences and weighs the positives to see if it is going to bring happiness to the greater number. Every situation is looked at from a pros and co ns point of view and a decision is made from there. One statement that is on the inventory sheet says, â€Å"When I am trying to decide what the right thing to do is, I lookRead MoreWhat Makes A Good Person?933 Words   |  4 Pagesperson you think you are and the person you’re aspired to be. This is the main element of virtue ethics. Virtue ethics focuses on specific qualities that make a good person. Also, what thrives and contributed to lead a successful life. Compared to utilitarian, virtue ethics doesn’t need any type of rules or formulas to deciding what qualities are virtues and vices. It states in Ethical Argument, â€Å"†¦virtue ethics tend to play down the importance of principles and stress the nature of the person whoRead MoreManagement1118 Words   |  5 Pages1. Discuss the market system and the need for ethics in business and distinguish it from the law and concepts of virtue and morality. 2. Discuss ethics in the context of relativism, psychological egoism, utilitarianism, deontology, and virtue ethics. 3. Discuss the ideas of character ethic, female ethic, human rights, and ethical action. 4. Discuss the factors influencing employee issues including the right to work, employment at will, due process and employee participation, health and safetyRead MoreEssay on Three Types of Friendship: Nicomachean Ethics869 Words   |  4 Pageslives, and no individual can vouch for friendship like Greek philosopher, Aristotle. Aristotle’s Nicomachean Ethics delves into this idea of friendship being a necessity as well as conveying the three types of friendship he establishes. Friendship based on utility, pleasure, and virtue were thoroughly examined and ultimately, Aristotle developed a stance on the fact that friendship based on virtue is the one to attain. Subsequently, he provides a strong foundation for which he says friendship based onRead MoreFace The Complexity Involved For Making Ethical Choices1612 Words   |  7 Pagesethical choices.† - Linda Fischer Thornton Identify and discuss the influences (family, culture, religion, etc†¦) on your personal ethics. Analyze and discuss these influences in relation to one or more classical ethics philosophies (deontology, utilitarianism, etc†¦). Reflect and comment on the Georgetown Ethos in light of the influences on your personal ethics. Ethics act as a basis of distinguishing between right and wrong and thus, determine what actions one takes on a daily basis. As individuals

Stress Management and Time Management Professional Development

Question: Discuss about the term for Stress management and time management tips aid to reduce his stress at work due to overload. Answer: Self-evaluation exercises For the estimation of the personal attributes and employment skills first the employee has to go with the self-assessment exercises, those reflect that where the employee stands now. Where the employee places their employability skills and attributes according to their expertise. After completing this self-assessment exercise, the second approach is to take the help of a friend or relative that will carry out this assessment for you (Austin 2002). Compare both of the self-assessment and assessment of a friend or relative and find out the different views. From all the above, the employee is capable to find out the three skills and attributes in which the employee is expertise and the three skills and attribute on which has to do a lot of work to improve himself (Bates 2012). Table-1: Self-assessment exercise Employability skills For the self-assessment, employee should tick the column from A-E, A is for very good and E is for the weak Communication A B C D E C1 Effective communication with customer/customer awareness/ customer empathy C2 Communication skill regarding letter writing and reporting C3 Effective communication with manager/supervisor/colleagues Working with colleagues A B C D E WC1 Establishment of good relation with different workers of the organization WC2 Assertive and being compromised by the need WC3 Inspiring and motivating work colleagues Improvement in learning and performance skills A B C D E ILPS1 Balance between social life, studies, part-time and house commitments ILPS2 Settlement and achievement of goals ILPS3 Acceptance of consecutive criticism and learning from this ILPS4 Work planning and stickiness to the deadlines ILPS5 Ability to work unsupervised that is alone Problem solving PS1 Calm under the stress condition PS2 Better decision making PS3 Clearly identifying a problem before deciding a solution for same PS4 Knowing about the losses of their solution PS5 Implementation of practical solution Number application A B C D E NA1 Appropriate calculation while serving customers NA2 Ability to interpret data Proficiency In information technology PIT1 Usage of information technology application for supporting work task, cash handling, reservation, ticketing, stock keeping PIT2 Preparation of information such as letters and reports through information technology PIT3 For editing and organizing data, such as using spreadsheet, manipulating databases, the use of information technology PIT4 Information technology used for creating tables and charts Table-2: self-assessment exercise Personal attributes Understanding of work/business world awareness A B C D E UWA1 Knowledge about the organization work, for example management structures UWA2 Ability of adjustment of timekeeping, work hours and shift demand UWA3 Flexibility in a task that is taking new tasks/responsibilities UWA4 Understanding within the business and operational system Motivation A B C D E M1 Cooperation willingness M2 Commitment given to the organization M3 Positive attitude at the time of personal problem M4 Work hard and going to ideas and progress task quickly Adaptability and flexibility A B C D E AF1 Ability to cope with the uncertainty and change within the organization AF2 Positive attitude to change Ethical integrity and awareness EIA1 Being honest at the situation when the being truthful is very difficult EIA2 Having tact in solving the sensitive issues EIA3 Consideration of ethical issues at work EIA4 Assurance of confidential data to keep confidential Leadership A B C D E L1 Supervising others L2 Helpfully to the new colleagues when they start work L3 Helping the other colleagues those are less experienced Self-confidence A B C D E SC1 Confidently and effectively dealing with the customers SC2 Confidently liaising with the colleagues SC3 Confidently liaising with the managers SC4 Confidently dealing with awkward customers SC5 Able to express their opinion clearly SC6 Able to value yourself in case any work is done wrong Initiative and creative A B C D E IC1 Able to build new ideas IC2 Building on others idea IC3 Inappropriate situation ability to act independently Judgment A B C D E J1 Able to form a reliable opinion about others J2 Knowledge of when to request for assistance J3 Time management Table-3: Self-assessment exercise Employability skills The employee three best employability skills 1. 2 3 The three employability skills in which the employee has to improve 1. 2. 3. Personal attributes The employees three best personal attributes 1. 2. 3. The three personal attributes in which the employee has to improve 1. 2. 3. Self-assessment results After completing the self-assessment exercise and having a discussion session with a friend or relative, there is clear understanding of following facts. What are the strengths of the employee, looking for what opportunities at work will support to demonstrate these strengths and final collection of these evidences for the addition in a job application at the time of interview (Brusilovsky and Sosnovsky 2005). The employee will also know about the area in which he has to do a lot of work to improve and the ways of improvement in these areas and after this collect the evidences of improvement. SWOT analysis For the self-assessment, the employee can have a better assessment through the SWOT analysis. SWOT analysis can easily help an employee to explore his strengths and weakness and also can analyze the opportunities and threats. Because with the help of SWOT analysis the meaning of all these facts shall be clear. From the all above understanding, the employee should follow the strategies and tips of experts to improve their weaknesses. Regarding this, the employee has to design a personal development plan that should be noted in his learning diary. The goal desired for the achievement of goals: For the achievement of this goal, the area of weakness for those he works to improve such as social, mental, spiritual, emotional, moral, physical aspects those affect the human behavior of motivation, leadership, delegation, assertiveness, positive thinking, stress, team building and decision making. Especially select the appropriate time for the achievement of goals. For the appropriate implication of the personal development program an employee should prepare his learning diary and the employee should write weekly about the learning improvement of all the aspects of learning by application of theoretical aspects of all the following Stress management Time management Decision making Positive thinking Motivation, assertiveness, delegation, team building and performance evaluation In the current personal development planning, first the employee has to be taken out their self-assessment exercise. From these self-assessment exercises the employee will gain the knowledge about their three skills and strengths in which he has to work for improvement and the three skills and strength in which has expertise and also about the three personal attributes that are strong and three personal attributes in which he has to work on. The SWOT analysis supports the employee in a way that he can easily analyze about the exact definition of strength and weakness. By knowing all these the employee access to explore their strengths and find the evidence where the employee can show these strengths and can finalize the goal of their life and make strategies to overcome the weakness for the achievement of the goal (Stewart and Powell 2004). But with this self-assessment exercise the employee can improve himself and also the performance of his team by improving his delegation, motivat ion, assertiveness. So the inventory of self-assessment exercise with the help of SWOT analysis can help the employee in a positive way for the achievement of his goal (VanĆºk, Mikol and Ã…Â ½vkov 2012). Stress management Some workplace stress is normal. But the excessive stress in the workplace can affect the performance and productivity of an employee at work. There are a number of steps which can lead the life of an employee to lower stress state. Acquiring responsibility to improve your physical and emotional aspect Attempting to reduce their negative attribute which sum up the stress in the workplace Ameliorate your communication skill to improve the relations with coworkers and management. Tips for stress management Recognize the warning signs of stress at work When you feel burdened with the excessive work then you will lose confidence and get irritated. This will affect your performance at work and decrease the productivity at the workplace (Davies 2005). Also, this stress will cause the health problems to the employee. The signs of excessive stress on the workplace are Loss of interest in work Feeling irritable and anxious Sleeping problems Stomach problems Fatigue Trouble concentrating Social withdrawal Consumption of alcohol or smoking to cope with stress Reduction of stress by acquiring responsibility of your own health When the stress affects your productivity and performance, it also results in commitment of more and more of mistakes by that concerned employee. When you take care of yourself, you will be free from any type of illness, strong and your ability to cope with stress increases. You can exercise the following activities for this purpose Regular exercise can relieve the stress Take the diet that can reduce the condition of stress Talking to alternative listener can lead to reduce stress Get enough sleep Reduce the workplace, stress by prioritizing and organizing your work For reducing the stress select the large project should be divided into the smaller projects, then work on it. You can also delegate the responsibility of any task, if other people can take the responsibility of the same. You ask of supervising every step (Laungani 1993). Reduce the workplace stress, through emotional intelligence Self-awareness, self-management, social awareness and relation management are four components of emotional intelligence. For the emotional intelligence, you have to concentrate that when you are stressed, stay connected to your emotional experience, develop the capacity to fight with challenges through humor and try to resolve conflicts positively (Fuchs and Schwarzer 1993). Reduce the workplace stress, through avoiding bad habits Resist perfectionism, clean up your act, reduce your negative thinking, and not try to control the uncontrollable things. All these acts will grow to improve your bad habits. Time management Time management is also very effective tool to manage the stress in the workplace. This can be managed by following tips Creation of balanced schedule: analyze your work schedule, tasks and responsibility at work. Try to leave for a job earlier in the morning: Try to leave for job 10-15 minutes prior, it will decrease the stress of rushing to your desk and start your work. Plan for small break at work: schedule your time for short breaks at work for a walk, or to sit back and for clearing your mind and also schedule to get out from your desk at lunch time, it will help to relax and get recharged for the work (Sultan, Joireman and Sprott 2011). Do not over-commit yourself: try to drop tasks that are at the bottom of the list or eliminate them totally. Do not be over-commit to those unnecessary works. Positive thinking Positive thinking has the benefit of enhanced ability of improvement of skills and the development of resources in the future (Dunlap 2008). The positive thinking can also increase the performance of employees and also the productivity at the workplace. For increasing the positive thinking you should do the following things-- Meditation: Studies revealed that the people who practice meditation daily have more positive thinking than the people who do not practice. People who meditate regularly also construct long-term valuable skills (Hall. m, Treharne and Smith 2015). Play: Schedule your time for playing daily. We schedule meeting, conference, weekly events and our responsibilities then why we do not schedule our time-table for playing which is helpful in increasing positive thinking. Writing: Writing is also the best tool for positive thinking. When we start writing the daily positive experience of our life, it will bring to your mood swing and increase the positive thinking revealed by the research studies (Ellwood 2011). Decision making For the better decision making an employee has to develop the qualities of critical thinkers and has self-control. A critical thinker has following qualities for better decision making. Thinking about the issues in a critical and objective way Identification of different arguments regarding the issues Evaluation of point to determine the validation issue or argument Recognition of negative points regarding these arguments Provide reasoning and support to argue that you wish to make Sometime an employee thinks for decision in a critical way, but their self-control is elevated by anger, joy or grief. This will also affect the decision making process. So for better decision making process critical thinking and self- control are must. Successful Delegation The steps for successful delegation are Task definition: In the mind of the employee it should be clear that the task is suitable for delegates. Whether, it will meet the criteria of delegation (Grainger, 2014). Selection of team or individual: the reason for delegating a person or team. What he gets out of it? What you will get out of it. Assessment of ability and training needs: if the other people know to perform the task. If they know what is needed to do? If they do not know cancel the delegation. Explanation of reasons: You should explain why the responsibilities or job are delegated? Why that person or team. State required results: what will be achieved by this delegation? This can be understood by getting feedback from others. They must know that how you intend to decide about the successfulness of task (Hathaway, 2009). Consideration of required resources: consider the requirement for the task, such as equipment, money, premises, money, material etc. Deadline agreement: The date for the finishing of the job, if it is continuous job then fixes the review date. Communication and support: think about the other person who has to be known about the task and inform him. Take the support of others by informing them about the task. Feedback on result: It is important to know the team that they are achieving the goal or not by giving them the feedback (Huston 2009). Motivation Motivation word derives from the word motive the means of which is someone desires needs and wants. This is the method to stimulate the individual to meet the goals. At work, there are different physiological factor which can stimulate an employee. These are Job-satisfaction, Money desire, success, recognition and teamwork (Kneale 2007). The responsibility of a leader is to motivate the team that they can work with the best of their abilities. It consists of different stages which are as follows. Stage-1: A felt drive or need Stage-2: A stimulus which will stimulate the arouse Stage-3: the needs are satisfied and also the satisfaction of goals So the motivation is a physiological process in which the need of the employee should be satisfied in the form of incentives. Assertiveness If an employee is assertive, he will ask for their wants or needs, but not necessarily get them. Assertiveness helps in building self-confidence and improves the relationship at work and family relationship. For the development of assertiveness following skills should be improved. Skill of valuing yourself and rights Identification of your needs wants and desire and ask the organization for their satisfaction Skill to express your negative thoughts in a healthy and positive manner Skill of receiving complaints and criticism positively Skill of saying No when it is needed Team building Team building very good process to unite the employee in the team, to develop strength and to address the weakness but if it is done strategically. While planning for team building first consider the problems faced by the team (Norkunas 2011). Think about the strength and weakness of your current team and following question. Has there is any type of conflict between decision making members of the team Do the members of the team need to know about each other Is some members of the team are concentrating their own success only and harm the team? Is the poor communication affecting the success of the team? Do the workers know how to work together rather than individually? Are some worker resistant to change and this is affecting the growth of the team (Smith, 2001). Performance evaluation Performance is the best tool for the employee development and improvement support. For the enhancement of performance evaluation following points should be considered. For the regular performance evaluation, determine a schedule with those you manage directly. Regularly deliver the constructive and positive feedback (Brien and Jones, 2014). Improve your leadership and management skills. Train the employees in such a way to reinforce for desired behavior and two way communication skill. Support the carrier and professional development By the application of all above theories of motivation, assertiveness, delegation, team building, performance evaluation for others and stress management, time management, decision making, positive thinking an employee can manage himself and others in an appropriate manner (ROSKAM 2004). First of all, by doing self-assessment, an employee can analyze or evaluate his strengths and strength which he has to work a lot to improve and also his weakness (Lee 2010). By evaluating all these he can attempt to improve his weakness. With the help of this self-assessment, the employee can improve his weakness and can manage his weakness and others at work. Conclusion: Stress management and time management tips aid to reduce his stress at work due to overload. For the better decision making process, an employee should follow the rule of critical thinking and self- control. For the positive thinking, employee should try to do regular meditation, playing and writing of positive experience. For the management of others, he should follow the theoretical aspects of motivation, delegation, assertiveness, the team building and performance evaluation (McKelvey 2014). To know the effectiveness of these theories the employee should follow his learning dairy weekly and evaluate the improvement of his weakness. In the last it was concluded that with self-assessment exercise, the employee can achieve his goal by going on the right path of exploring his skills and improving his weakness (Cureton 2012). With the help to the improvement the employee can manage his stress, time, decision making and positive thinking and also manage others through delegation, assertiveness, motivation, team building and performance evaluation theoretical aspects. References Austin, J. (2002). Self and Others.Circa, (101), p.40. Bates, T. (2012). Professional learning in professional communities: the ultimate goal.Professional Development in Education, 38(4), pp.511-516. Brusilovsky, P. and Sosnovsky, S. (2005). Individualized exercises for self-assessment of programming knowledge.J. Educ. Resour. Comput., 5(3), p.6-es. Cureton, A. (2012). From Self-Respect to Respect for Others.Pacific Philosophical Quarterly, 94(2), pp.166-187. Davies, R. (2005). Don't stress! [work-related stress].Engineering Management, 15(1), pp.20-23. Dunlap, C. (2008). Effective evaluation through appreciative inquiry.Performance Improvement, 47(2), pp.23-29. Ellwood, F. (2011). Understanding the importance of a personal development plan.Dental Nursing, 7(3), pp.160-163. Fuchs, R. and Schwarzer, R. (1993). Stress and stress management at the workplace.Anxiety, Stress Coping, 6(2), pp.153-154. Grainger, A. (2014). Your personal development plan.Br J Healthcare Assistants, 8(1), pp.6-6. Hall-McMaster, S., Treharne, G. and Smith, C. (2015). 'The positive feel': Unpacking the role of positive thinking in people with multiple sclerosis's thinking aloud about staying physically active.Journal of Health Psychology. Hathaway, L. (2009). Three steps to successful delegation.Nursing Made Incredibly Easy!, 7(6), p.4. Huston, C. (2009). 10 tips for successful delegation.Nursing, 39(3), pp.54-56. Kneale, P. (2007). Personal Development Planning (PDP) really happens at work.Planet, (18), pp.33-35. Laungani, P. (1993). Cultural differences in stress and its management.Stress Medicine, 9(1), pp.37-43. Lee, W. (2010). Consultative instructor supervision and evaluation.Performance Improvement, 49(5), pp.26-30. McKelvey, C. (2014). The Power of Positive Thinking.msdf. Norkunas, M. (2011). Teaching to Listen: Listening Exercises and Self-Reflexive Journals.Oral History Review, 38(1), pp.63-108. OBrien, J. and Jones, K. (2014). Professional learning or professional development? Or continuing professional learning and development? Changing terminology, policy and practice.Professional Development in Education, 40(5), pp.683-687. ROSKAM, G. (2004). Plutarch on Self and Others.Ancient Society, 34(0), pp.245-273. Smith, G. (2001). Making the team [project team building and leadership].IEE Review, 47(5), pp.33-36. Stewart, B. and Powell, S. (2004). Team building and team working.Team Performance Management, 10(1/2), pp.35-38. Sultan, A., Joireman, J. and Sprott, D. (2011). Building consumer self-control: The effect of self-control exercises on impulse buying urges.Marketing Letters, 23(1), pp.61-72. VanĆºk, M., Mikol, M. and Ã…Â ½vkov, K. (2012). Evaluation Methods of Swot Analysis / Metody Vyhodnocen Swot Analzy.GeoScience Engineering, 58(2).

The Lesson free essay sample

The Lesson, written by Toni Cade Bambara, the question of inequality and poverty arises in response to the juxtaposition of the two neighborhoods in the story, Harlem and Manhattan. Bambara introduces children as the most important occupants of a typical New York slum, mainly in regards to their ability to escape the constraints of their own environment. As highlighted in the story, the elders of this African American community have accepted the social inequality and the economic conditions without question, which only hinders their ability to break away. To contrast this complacency, Miss Moore is portrayed as an independent, educated, and liberal African American woman who not only recognizes the lack of democracy, but who also seeks to educate children and encourage them to demand more from their society. In order highlight the gap between the rich and poor, Miss Moore brings the children to F. A. O Schwarz on Fifth Avenue so they can learn firsthand of their own social conditions compared to the conditions of others. We will write a custom essay sample on The Lesson or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Through Sylvia, the story’s narrator, and her friends Sugar and Q. T, Bambara is able to shed light on the hardships of the poor, while also hinting at the need for a change of attitude within poor African Americans. Additionally, Bambara focuses on the meaning of money in each neighborhood. Sylvia, the most out-spoken and prideful of the group, immediately recognizes the differences between her community, most likely Harlem, and that of which Fifth Avenue, Manhattan. Although Sylvia cannot recognize her own neighborhood as a slum, or the occupants as poor in the beginning, she slowly realizes that everyone is not equal through the distribution of wealth. Sylvia is angered by the prices in F. A. O Schwarz because she knows that the items for sale are just toys, and that these toys would never take precedent over other things her parents desperately struggle to buy. This is apparent when Sylvia thinks of the thirty-five dollar clown in the store: â€Å"Thirty-five dollars could buy new bunk beds for Junior and Gretchen’s boy. Thirty-five dollars and the whole household could go visit Granddaddy Nelson in the country. Thirty-five dollars would pay for the rent and the piano bill too† (Bambara 94). Although Sylvia cannot directly face the injustices that surround her by speaking outwardly, she inwardly questions the frivolity of the wealthy in order to keep the realities of the situation at bay. Sylvia knows that the prices in the store are outrageous and that she could easily get the toys elsewhere, but what really bothers her is the fact that people actually have the money to buy the toys that are only imitations of the real thing. For instance, the price of the sailboat confuses Sylvia because she knows that not only can she build one herself for fifty cents, but that the toy boats costs as much as a real boat. Sylvia demonstrates a maturity that allows her to separate her wants from her needs, which is what seemingly distinguishes the wealthy from the poor in the story. Sylvia’s shame to enter the store and her inevitable jealously only fuels her desire to find out how others are able to make money and buy expensive things; she questions why she â€Å"ain’t in on it,† which is only answered by her recollection of Miss Moore’s words that symbolize the connection between where you live and who you are. In the end Sylvia has gained a new perspective of herself, her community, and her race as a whole. She recognizes the unfair advantage the wealthy have over the poor, which only stimulates her desire for a better future. Sugar, perhaps the most disgusted by the inequalities she is presented with, fascinates Miss Moore with her views on society. Sugar, like Sylvia, feels that the money spent on frivolous items like a paperweight or toy microscope would be enough to last a family like hers a lifetime. Sugar silently goes through the toy store in astonishment, touching the toy boat as if she were in a museum. Sugar’s behavior in the store is indicative of her absorption in the atmosphere and in her own thoughts; normally Sugar has no problem being outlandish, but within this environment she is restrained and serious. For example, Sugar feels an inability to even enter the store, yet she is fully capable of entering a church with the intention of fulfilling a dare or yelling obscenities at a cab driver. It is clear that Sugar is amazed by the prices of the toys in the store, relating the price of the toy boat to the price of food: â€Å"You know, Miss Moore, I don’t think all of us here put together eat in a year what that sailboat costs† (Bambara 95). Sugar’s response to Miss Moore’s question is surprising not only to Miss Moore but to Sylvia as well; Sugar feels a certain responsibility to speak about the inequalities and injustices that face her community because they now seem so clear to her. Before visiting Fifth Avenue Sugar had nothing to compare her neighborhood to, and most likely believed that everyone was equal, but now she recognizes that she lives in a completely different world than those in Manhattan. Additionally, Sugar’s response demonstrates her strong beliefs because she was not reluctant to address Miss Moore and she continued to do so knowing that Sylvia didn’t want her to speak. Sugar’s views reflect the idea that the toys in F. A. O Schwarz indicate the inequality of society and the absence of democracy. Q. T. , the youngest member of the group, brings forth the idea of wanting something that is out of reach. Though Q. T. may be too young to fully understand the reasoning behind his poverty, he still recognizes that F. A. O Schwarz is a store predominately for wealthy people. Q. T. being the youngest, has the greatest chance of breaking the cycle within his own community because of his early recognition of the wealthy lifestyle. His obsession with the toy boat has the ability to manifest itself in his future life choices to become educated, wealthy, and equal to others. Q. T. ’s unwavering stare at the toy boat also serves as an accurate depicti on of a child who has spent most of his life in the slums; Q. T. desires a toy that he inherently knows he cannot have and does not approach the situation with any animosity towards those who cannot provide it for him. Even at his age, Q. T. holds maturity, like the rest of the children, which allows him to differentiate between practicality and impracticality. The Lesson, true to its name, depicts the invaluable learning experience of Sylvia, Sugar, Q. T. , and other children who also live in the poverty-stricken neighborhood of Harlem. These characters, unaware of their social and economic constraints, are forced to recognize, question, and examine why their lives differ from those who live in Manhattan. Through the trip to F. A. O Schwarz and Miss Moore’s encouragement, the children encounter a world that sharply contrasts to their own. In seeing the prices of meaningless items in the store, the children immediately learn that they are faced with extreme injustices and have been simply excluded from the world in which they visit. Money, to these children, is the distinction between life and death, and yet to the wealthy patrons of the store, money is spent abundantly and carelessly. After witnessing the inequalities they face, the children vow to take control of their future before it’s too late.

Integrated Marketing Communication

Integrated marketing communication is a systematic process of managing good customer relations through effective communication. The process tries to ensure all procedures of communication and messages received are interlinked together. It mainly deals with interlinking all promotions tools in order to create harmonious relationship between the customers and the stakeholder.Advertising We will write a custom research paper sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More Blizzard is cream product meant for people of all walks of life. It has been in the market for over 25 years now. Due to its long stay in the market, the product needs to adopt a unique marketing approach that would ensure that its market share remains with the targeted group. Various techniques of communication should be applied in order to increase its audience and to reach as many customers as possible. Based on the stage of developm ent of the product in the life-cycle of the product, the following combination of media approaches will be of great use to marketing Blizzard. Use of media such as radio and television which are mostly used by many people this will ensure that a wide group of people will be reached by the information. Magazines and newspapers which have a wide popularity should be applied as a mean of communication, this will ensure that must people will read about the product also a lot of information about the product will be given in details. Internet is another good means of communication that can effectively be used to reach many youths across the nation. The use of internet will enable the company to reach even those outside the locality of dairy Queens as far as sales are concerned. The advertisement by use of the internet can also incorporate social media which would promote the awareness of the product among the youths as they are known to be heavy consumers of the social media. To promote the product, it is important to adopt a marketing approach that will ensure that the product achieves the targeted sales. The marketing mix that will be appropriate for the product will utilize four tools of the traditional five tools of marketing mix. The four tools as identified by Armstrong and Kotler, (2009), are advertising, sales promotion, public relations and finally direct marketing. Personal selling is not appropriate due to the small units of the product in question. To promote the product it should be marketed to the specified niche whereby all efforts are concentrated towards the likes of the identified group. Blizzards do well among the youths, young couples and young families. The product shall therefore be marketed to this group by use of trendy adverts that captures the attention of the identified group. The advertisement shall be used to promote a good relationship of the target customers and the products.Advertising Looking for research paper on business eco nomics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To promote public relations, the company can also sponsor various events that the target groups are expected to attend. This would improve the product image among the people. In such events, the company can also use sales promotion to ensure that the overall performance of the product is good. As noted by Immonen, (2008), a good marketing mix must be able to address the desires of majority of the customers. The identified marketing mix meets this criterion as it focuses mostly on what will please the target group. The identified approaches also may be aligned to the fast moving members of generation Y as well as young youths who are main consumers of the identified product. With such an approach, Dairy Queen can remain sure that the relevance of the identified product in the market remains high. References Armstrong, G., A. and Kotler, P. (2009). Marketing: an introduction. 9th Ed. New York: Cengage Immonen, A. (2008). Product Lifecycle Management. New York: Springer. This research paper on Integrated Marketing Communication was written and submitted by user Jocelynn E. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Integrated Marketing Communication Introduction This paper shall discuss the importance of understanding and appreciating the various IMC tools to those who work in the field of advertising and promotion as well as the challenges faced when doing online marketing.Advertising We will write a custom essay sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More Importance of understanding and appreciating the various IMC tools to those who work in the field of advertising and promotion Understanding and appreciating the use of IMC tools are useful to those who work in advertising and promotional fields, because it helps in the creation of a competitive advantage for the firm. Moreover, it helps in boosting the sales and the profits that a firm makes as well as saving the firm a lot of money and time that are considered to be important resources in a firm. This helps in reduction of stress. Again, IMC is mostly customer centered. This means that a ll communication is aimed at reaching the customer without any contradictions. This helps the customers to go through the process of buying without any problems. An organization using IMC presents a good image of it to those observing them and at the same time improves its relationship with the customers. An example of a company that has used IMC strategy for marketing its product is the â€Å"GUINNESS IT’S ALIVE INSIDE†. Instead of coming up with new advertisements for the various media, which they wanted to use to advertise their products, a single idea was adopted. It is the idea that was used in their various communications, advertising and promotion of the products. This ensured that a message that was consistent and devoid of any contradictions was passed across to the target audience. The use of ‘relationship marketing’ strategy, advocated for by IMC, helps in the creation of a strong bond between a firm and its customers. It is such a bond that ens ures loyal customers of the firm, who can not be compelled easily to leave the firm. With such loyal customers the firm is assured of success, despite having many competitors. Being able to retain these loyal customers for their entire life without being swayed around is a competitive advantage to the firm.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More An increase in the effectiveness and efficiency of services rendered by the firm, which come as a result of using IMC, help in increasing the profits of a firm. The use of IMC helps in ensuring that only credible messages are communicated to the customers because there is consistency in the communication offered. Therefore, the buyers are confident when buying from such firms. This is an advantage to the firm. An example of a company that has done this is â€Å"GUINNESS IT’S ALIVE INSIDE†. Through its integrated campaigns, whe reby a single idea was employed in all its adverts, the company was able to achieve consistency in its delivery of messages to the customers. Challenges in on-line marketing With the increased use of the internet globally an on-line presence of every company has become a necessity. In addition to the traditional methods of advertising, such as the use of radio and television, on-line marketing has become a necessity to most companies. However, this shift to on-line marketing by various companies is not without some challenges, which have to be overcome, if this method of marketing is to be profitable to the companies. One of the challenges faced when doing on-line marketing is brand awareness, because of the extensive marketing that is needed in order to break through. Brand awareness for those who do internet marketing is something that involves the use of a lot of time and resources to develop. Again, a lot of expertise is needed in the development of brand awareness in on-line ma rketing. The other common challenge faced has to do with security problems, as well as privacy concerns. This is one of the major challenges faced by on-line marketers because the web is something that is vast and expansive, such that making it completely contained and secure becomes a major challenge.Advertising We will write a custom essay sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More The presence of hackers and people who practice other forms of online theft, taking advantage of companies that do their businesses online and unsuspecting customers, is a major challenge. Because of this bad reputation, which has marred online businesses and marketing, customers are not confident enough to divulge confidential information that may be required in order to do online transactions. Winning the confidence of customers and ensuring that their details are kept confidential and secure is one of the challen ges faced. McDonald’s, one of the world’s largest restaurants that provides its customers with quality fast foods, has been on the front line in advocating and ensuring that privacy concerns of their clients are taken care of. The restaurant has a privacy policy that guarantees all the customers that any information they offer will be treated with utmost confidentiality. How to handle the rapid growth and expansion that a company may experience due to internet marketing is also a challenge that most companies need to address. As the company grows, the need for additional workforce may arise and some companies may not be in a position to hire more employees. Again, the company may not be ready for any major expansions, which may be a major challenge to them. Moreover, the purchase of additional servers due to the high volume traffic may be necessary and the company may not be ready. Conclusion The use of IMC is very beneficial to those who work in the field of advertisi ng and promotion. Some of the benefits include creation of a competitive advantage for the firm, creation of loyal customers and dissemination of credible messages only. Some of the challenges involved in online marketing are brand awareness, security problems and privacy concerns along with a query regarding how to handle the rapid growth and expansion. This essay on Integrated Marketing Communication was written and submitted by user Sidney Frederick to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Integrated Marketing Communication Abstract The currently integrated marketing communication concepts have been developing over time. They have moved from the historical marketing approaches that focused on the 4Ps to the current interactive market-place IMC.Advertising We will write a custom essay sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More The argument is that marketing itself and marketing communication concepts are developing. The development of the integrated marketing communication is illustrated through structural and theoretical perspectives of three market-places which are presented according to location and information technology control. The assertion is that as information technology changes from one market-place to the next, definitive changes in the need for communication also develop. In addition, a furnished description of integrated marketing communication concept is provided. Based on this description, a four-stag e alteration of IMC progression has been anticipated as businesses move from one period of IMC to the next based on their capabilities in capturing and managing information technology. Introduction In the last two decades, marketing and marketing communication have been working differently from the previous periods. In fact, marketing and marketing communication are under crucial scrutiny, especially with the advent of information communication technology (Cornelissen Lock, 2000).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing and marketing communication emerge not only under the scrutiny of the organization boardrooms but also questioned around the globe. This scenario is quite unique, given the current information age. From this contrast, it can be deduced that marketing and marketing communication are undergoing a transformation. These evolutions provide a stage in which new approaches to marketing, communication and marketing communication could be innovated and implemented. Various researches recently done indicate that the integration of marketing communication tools offer the best solution to the current problems being faced. Integration is the incorporation of a wide range of activities and functions that have influence and impact on the dynamic flow of information between the firm and the stakeholders (Belch Belch, 2006). The stakeholders, in this case, comprise of the customers, employees, shareholders, prospects as well as other crucial audiences. In other words, focusing on independent disciplines such as the public relations, advertising and sales promotion no longer holds true. It is also inappropriate to limit the responsibilities of marketing communication to a single outbound channel of communication. These are old concepts that have been found to be unable to fit and fulfill the needs of the current organization, customers or prospects.A dvertising We will write a custom essay sample on Integrated Marketing Communication specifically for you for only $16.05 $11/page Learn More These concepts no longer fit the current firms because they were developed for those organizations that no longer drive businesses and for the market-place that do not exist as well as for media organizations whose dominances are long gone (Belch Belch, 2006). Therefore, there is need for an integrated form of marketing communication that incorporates all the disciplines of marketing, and that can fit the current scenario alongside meeting the need of the current market. This paper will be discussing this form of integrated marketing communication as it appears in the twenty-first century, putting emphasis on its application in the last twenty years. The paper will discuss how organizations have been applying the integrated marketing communication giving detailed applications, providing examples of those organiza tions which have failed and those that have succeeded in their quest for integrated marketing communication. The discussions will be in relation to the approaches of IMC applied in the current global market-place. Transformations of marketing communication It has been found that approaches to IMC have gone through minimal changes. However, the market-place where most organizations operate have transformed substantially (Fill, 1999). The dynamic transformations have been driven by the application of information technology. The traditional market-place was dominated by the mass market where the mass media-driven organizations were devoted to product differentiation.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These organizations employed the information technology in areas including mass distribution systems, consumer research and mass media to capture the largest share of the market (Cornelissen Lock, 2000). They also applied such strategies, including product differentiation and brand development in order to dominate the market. Early market-places were dominated by first entry organizations. By virtue of being the first in the market-place, these organizations captured the larger market share, dominated the media and distribution channels as well as consumer using distinguished services or products which could not easily be simulated (Hutton, 1996). With the development of technology, market-place began to change as products proliferated, albeit few attributes to distinguish them from their competitors (Hutton, 1996). In addition, the media became more specialized and fragmented. There was tremendous consolidation within channel segments. The acquisitions and integration of business have been occurring at a higher frequency as stronger organizations continue to acquire weaker competitors and expand the franchise into new regions and markets (Kitchen De Pelsmacker, 2004). As a result, businesses that were traditionally localized have expanded to international levels giving buyers massive influence on bargaining with the manufacturers (Fill, 1999). As the organizations go through these changes, information technology also shifted its focus to the distribution channels away from the marketers or manufacturers. The computers, Universal Product Code dubbed UPC, magnetic strip bank, scanners and credit cards made it cheap, easy and fast to capture data on consumers (Pickton Broderick, 2005). For instance, who the consumers are, where they buy and what are their preferences. The shift in IT altered the power in the market-place with the distribution channels being favored over the marketers and the manufacturers (Schultz Schultz, 1998). The reason is that the distr ibution channels have more information than the markets or the manufactures. Today, the consumer product categories are dominated by retail that has close relationship with the consumer. With this realization, the large organization has changed their marketing strategy using highly sophisticated retail distribution channels. Changes in the market-place as a result of information technology determines the way large organizations will be spending their marketing funds through pricing and location to sway and hold the customers (Schultz Schultz, 1998). Currently, the market-place is dominated by the retail and distribution systems that control the direct access to consumers and end-users. However, a new model is emerging where the consumers are dominating. The reason is that the consumers have become the controller of IT. Systems such as the tall free numbers, international credit cards, overnight delivery services have already been developed and in the hands of the consumer (Schultz Schultz, 1998). With these technology, consumers can identify the products, easily access information and make purchases at any time and in any place they find convenient. The current market-place is interactive, fast and easy, driven by internet and World Wide Web and it is more convenient than ever before (Shimp, 2008). This form of market is brought about by IT, which in effect drives the electronic commerce. In other words, IT has changed the status quo where the market-place is driven by the needs of the consumers, when they need the product and the condition in which they want their products. In addition, the consumers have a direct linkage with the producers; make a decision on important issues, the product values and the type of correlations are required (Schultz Schultz, 1998). The need for new approaches to marketing communication It is unfortunate that the existing marketing and marketing communication advances and theories are intended for the conventional market-place . The indication is that new changes that are taking place in the current market-place have not been tested or new models have not been developed for the current market-place practices. The market-place is currently moving towards the consumer from the marketer/manufacturer domination (Pickton Broderick, 2005). It is as a result of IT that these changes are taking place. The transformation of IT is the driving force for these changes and at the same time, enables communication solutions. As discussed, IT was formerly used by the marketing/manufacturing organizations so as to have the market power, it then used by the distribution channels and eventually exceeded to the consumer (Schultz Schultz, 1998). Each of these market-places has specific needs of marketing and marketing communication tools. Moreover, every market-place has a fundamental necessity to put together the communications. However, these integration communication need becomes more complex as market-place changes (Sch ultz Schultz, 1998). As was mentioned before, marketing and marketing communications must transform to be in accordance with the needs of the current market-place (Pickton Broderick, 2005). Successful organizations tend to adopt new communication tools that are appropriate to each market position. Moreover, as the organizations changes to the new market-places, they encounter various challenges in their marketing communication program (Hutton, 1996). These challenges signify the stages of integrated marketing communication. In as much as organizations have moved away from the traditional market-places, some categories of organizations in some places are still found in such market. For instance, those organizations protected by patents and organizations that enjoy near-absolute or absolute monopolistic distribution advantages or products (Schultz Schultz, 1998). However, as deregulation and competition increase the advantages these companies enjoy will eventually erode. In this tr aditional market-place, the main communication challenge is to come up with compelling and concordant massages, which can be delivered in a coordinated and synergistic way (Schultz Schultz, 1998). This is a challenge, particularly as the structure of the companies operating in these markets expands and they become international. Initially, integrated marketing communication was a response to the practical needs of the organization to achieve more significant impact and consistency across different products divisions and regions (Schultz Schultz, 1998). Some organizations still use the same approach. As the market develops into the current market-place, organizations need to be imaginative and novel in their marketing plan. In addition, they must create a better configuration between the marketing and marketing communication as well as field sales forces to enhance the significance of their brand in the eyes of both the channel and ultimate purchasers (Schultz Schultz, 1998). This demands for coordinated, multi-level approach to communication that take into consideration end-users channel customers, consumers and the organization employees (Schultz Schultz, 1998). The evolving IMC concept IMC has been discussed by both practitioners and academics for approximately a decade before they can reach an accord on what exactly is IMC and how marketers benefit from it. Major agencies and advertisers in the United States in their studies acknowledge IMC as a marketing communication planning concept which is acquainted with the added values of an all-inclusive program that assesses the premeditated functioning of various communication disciplines. The disciplines include public relations, sales promotion, direct responses and general advertising. IMC merges all these disciplines to offer maximum communication impact, consistency and clarity. Schultz and Schultz (1998) conducted a research in 1996 to find out whether the IMC definition was adequate. Their findings ind icated that executives from most advertising agencies had nothing to add in this definition. However, other executives quoted that the product message and consumers materialize as the starting points. Others claimed that IMC is more than just a plan and should incorporate quantifying and measurement elements since it emerges as a product-oriented concept. It commences with clients orientation and initiates integrated strategies that other disciplines might endeavour to work against. Initially, organizations concentrated on marketing communication operations and tactics. Such organizations have recently recognized that there must be a more comprehensive and holistic approach to justify their actions to the corporations’ management and build customer relationships (Belch Belch, 2006). Considering changes in marketing communication management context and how organizations have implemented IMC, a novel definition capturing both the future and current IMC scope has been developed . According to the new definition, integrated marketing communication is observed as a strategic business procedure. It can be utilized in planning, developing, executing, and evaluating persuasive, measurable, coordinated brand communiquà © programmes overtime with prospects, clients, consumers as well as other relevant internal and external objectives. The current definition of IMC is distinct from the previous attempts, given that its concentration is on business procedures and actions. Since the primary target for all businesses is to attract and retain clients, the currently applied IMC concept creates systems that are closed-looped. These enable each communication activity to be properly evaluated, implemented and planned. In fact, IMC is presently being driven or directed by clients’ information. It requires corporations to comprehend clients brand contacts and perceptions, but of great essence is to offer fundamental methodologies unto which all investment decisions can be evaluated and communicated. That is, when compared to the past, IMC currently lays more emphasis on potential and current values of consumers to a corporation by focusing on clients evaluations (Shimp, 2008). The current levels of Integrated Marketing Communication Apparently, integration does not have a single path. Every corporation tends to approach the IMC opportunities and challenges based on the availability of clients’ information, channel dependency and business nature. These must, however, have the support of the management and strategically directed by the corporation. Due to IMC implications, barriers and issues, organizations have adopted a sequential pattern of achieving success in their business endeavors and the main focus is to satisfy clients’ needs. Thus, corporations that are truly integrated are obliged to display competencies in the requirements and activities in all the four phases (Cornelissen Lock, 2000). First phase: Tactical coordinati on Most corporations enter into integrated marketing communication system to synchronize varied communication activities across countries, regions, divisions and products. From the fiscal 1980 to 1990s, corporations adopted various techniques and tools in sending messages to business prospects and clients. During these periods, marketing communication as was used in earlier markets constituted mostly of partial options. These included broad-based public relations, outdoor billboards, mass circulation of magazines, major metro newspapers and broadcast advertising. Nevertheless, as most media systems emerged to be more fragmented and specialized, each of them had tailored campaigns directed towards delivering typical messages to the specialised consumers segments (Jackson, 1987). Furthermore, the customarily used marketing communication tools that experienced tremendous growth. Such marketing tools included sponsorships, cooperative ventures, custom publishing, event marketing, sales promotions, direct marketing, as well as interactive and electronic tools. According to this phase, IMC initially promised to create one sound, one sight through instituting a general organization intended to merge communication forecast. Often, marketing communication was centralized, whereby planning each and every campaign element took place in concerts to help realise enhanced success. Others promoted the development of strong business strategies on tones, usage and instituting business messages while leaving the marketing managers to execute the whole plan to help achieve business outcomes (Belch Belch, 2006). The main aim of the adopted IMC strategies was to ensure that all the consumers and clients’ needs are met. Cross functionality is an added hallmark in the first phase of integration. Various corporations have developed different cross-functional approaches to realize advance competencies. This is not only meant to manage personal communication efforts but to simi larly achieve dynamism and synergies athwart all the undertaken activities. Beside, marketing divisions in the last twenty years have created cross-functional marketing teams that consist of direct marketing, public relations, communication experts and specialties. The main aim of these teams is to attract and retain the attention of consumers. Such teams create multidimensional communication and media on particular services and products (Kliatchko, 2008). Investing in cross-functional communication expert training is another approach that currently enables departmental market members to have confidence in the most efficient strategies and applications in various communiquà © tools. Marketing agencies have particularly adopted the one sound, one sight promise approach. This is because they have seen integrated marketing communication as an opening for offering greater service menus to the consumers. Basically, key marketing agencies have gone thru a frantic period as they try to pu rchase particular discipline associates across the globe and acquire specialty stores in public relations, sales promotion and direct marketing. The aim is to effortlessly service all the consumers’ demands using a broad-based agency umbrella (Hutton, 1996). The approach is actually diverse. Whereas many companies search for agency conglomerates so as to organize and integrate the assorted programmes across the universe, other corporations give preferences to managing the processes of integration themselves. This means that various suppliers and agencies that hardly have direct contacts are used by these corporations that keep the coordination tasks in-house. The second phase: Redefining the marketing communication scope The level of consistency and coordination is hardly enough for most corporations. This obliges them to redefine the marketing communication scope. In reality, corporations are currently attempting to switch to the viewpoints of the end-users, consumers, and c lients from the widely embraced corporate operation driven viewpoint. Instead of seeing marketing communiquà ©s as outbound activities sequences that ought to be managed to attain the desired level of efficiency and effectiveness, marketing organizations are currently considering each probable point via which the consumers and clients alike might come in touch with the products or marketed brands. Usually, the product or brands contacts have information that bear clients experience with the product or brand categories. As a result, product brand contact experience is regarded as an aspect that varies from a particular client to next, hence a highly personalized subject (Pickton Broderick, 2005). Whereas the customary brand communication activities are apparently the most essential contacts for product brands, marketers are forced to look for the most effective marketing communication channels that would create an influential contact to challenge the consumers purchasing decisions. The consumers are bound to be driven by marketing communication functions which either subtract or add substantially to the product brand identity and messages that area communicated via outbound communication actions. As a matter fact, customers do not differentiate marketing messages coming from the accounting, operations and marketing departments. The clients and consumers only observe their complete experiences with a corporation and accordingly form their preferences and perceptions (Duncan Everett, 1993). Thus, it is an essential facet of an integrated marketing communiquà © to realign the communication strategies so as to appear as the clients observe them. Corporations stand a chance of putting their marketing communication programmes under decisive reality checks when they put brand contacts and messages at each point. This assists in shifting the message focus to a clear comprehension of what consumers receive. Besides, it would enable a corporation to understand the ma nner in which consumers perceive relevant brand messages. Third phase: Application of information technology In the past twenty years, IT has enabled business solutions and drove the marketing communication changes. Organizations through the third phase have been able to harness the emerging technologies potentials and power to improve marketing performances. The application of IT has facilitated the manner in which product marketing messages are delivered to various targets, including business prospects and consumers. Sophisticated mailing systems could be utilized to customize offers and generate personalized messages. Moreover, databases have been used as benchmarks for storing and capturing information related to prospects, consumers, and clients (Kliatchko, 2008). Fourth phase: Financial and strategic integration To orient an IMC, the organizations management must play decisive roles, including aligning the organization and allocating resources. From the closed-loop marketing c ommunication system diagram below, it emerges that two issues are critical. These include the capacity to measure clients’ investments returns and the capacity to utilize integrated marketing communication in driving strategic and organizational resources (Schultz Schultz, 1998). These instigate from the present clients databases directly to indirect or direct measurement of the clients’ behaviours. Figure 1: Closed-loop integrated marketing communication system An example of a successful IMC campaign â€Å"Just Do It†, is one of the integrated marketing campaigns that hard hit the market in the fiscal 1998. This campaign strategy came in when Reebok dominated the sportswear market. In fact, the Just Do It IMC campaign saw Nike Company making sales return amounting to $9.2 billion. The campaign was indeed sweet, short and summarize anything individuals and groups felt they wanted training. An example of an unsuccessful IMC campaign Basically, Wal-Mart Consumer retail stores had one of the worst IMC campaigns that were deemed very unsuccessful. The IMC campaign, â€Å"The Hub† really failed to draw and attract the attention of consumers and clients alike. Wal-Mart failed because it went and cloned MySpace and whoever the site was called â€Å"Hubsters†. References Belch, G. E. Belch, M. A. 2006, Advertising and promotion: An integrated marketing communications perspective, McGraw-Hill, Boston. Cornelissen, J. P. Lock, A. R. 2000, â€Å"Theoretical concept or management fashion? Examining the significance of IMC,† Journal of Advertising Research, vol.40 no.5, pp.77-89. Duncan, T. R. Everett, S. S. 1993, â€Å"Client perceptions of integrated marketing communications†, Journal of Advertising Research, May/June, 30-9 Fill, C. 1999, Marketing communications: contexts, contents and strategies, Prentice Hall, London. Hutton, J. H. 1996, â€Å"Integrated marketing communication and the evolution of marketing tho ught,† Journal of Business Research, 37, 155-62 Jackson, P. 1987, Corporate communications for managers, Pitman, London. Kitchen, P. De Pelsmacker, 2004, Integrated marketing communications: A primer, Routledge, New York. Kliatchko, J. 2008, â€Å"Revisiting the IMC construct†, International Journal of Advertising, pp.133-160. Pickton, D. Broderick, A. 2005, Integrated marketing communications, Pearson Education, England. Schultz, D. E. Schultz, H. F. 1998, â€Å"Transitioning marketing communication in the twenty-first century†, Journal of Marketing Communication, vol.4, pp.9-26. Shimp, T. A. 2008, Integrated marketing communications: Advertising and promotion, Thomson South Western, USA. This essay on Integrated Marketing Communication was written and submitted by user Jaden Santos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Integrated marketing communication Integrated Marketing Communication

The eNotes Blog Are You with theBanned

Are You with theBanned Banned Books Week is currently celebrating its 36th anniversary! This years theme, Banning Books Silences Stories, is a reminder that everyone needs to speak out against the tide of censorship. Did you know that some of the best works of all time, and very often the ones youll have studied in school, have at one time or another been censored from the public? Did you know that the practice of censorship in literature still goes on today? Yup, somewhere out there, a blinkered individual could actually be pondering at this very moment the dangers of a mind raised on an occultist story like  Bridge to Terabithia, while someone of the same mindset argues that the bildungsroman The Perks of Being a Wallflower is unsuited to a teenage audience. Seriously. And its not all Sex, by Madonna, Gossip Girl and l8r, g8r that are considered poised to corrupt our youth either. No, those are part of a tiny minority. What are the most frequently banned books? Our greatest ones, of course. Of Random Houses list of the 100 best novels of all time, 46 classics have been either challenged or banned altogether, some on a frequent basis. Of Mice and Men is one that is commonly challenged today. Even  in the last decade the list of banned books still includes To Kill a Mockingbird (for racial themes), Brave New World (for insensitivity, offensive language, and probably for being dystopian), and  The Catcher in the Rye (for being a filthy, filthy book), proving we are far from the progressive culture we may like to think of ourselves as. No sauciness allowed. Of all the reasons books are banned or challenged, sexual explicitness is cited the most often. Even when it does not concern important works, the point at hand here is that individuals and governments consider it their right to censor what others read, and that (to me) sounds borderline Cultural Revolution/Big Brother-esque. Its a tad hypocritical that the freedom of speech has been such a huge part of the public discourse lately, while so little thought is ever given to intellectual freedom: Intellectual freedom can exist only where two essential conditions are met: first, that all individuals have the right to hold any belief on any subject and to convey their ideas in any form they deem appropriate, and second, that society makes an equal commitment to the right of unrestricted access to information and ideas regardless of the communication medium used, the content of work, and the viewpoints of both the author and the receiver of information.   Intellectual Freedom Manual, 7th edition If libraries begin to ban books from the public, weve basically descended into a Fahrenheit 451 situation. Oh wait, thats another banned book, so that analogy means nothing If a book offends you, dont read it. But please, dont worry that Harry Potter will turn an entire generation of kids into wand-wielding Satan worshipers. Moreover, if the people trying to censor these stories really took the time to read them, they might just realize how much more faith in humanity these offensive books store than the censors do themselves. Theres a lot more out there to fear than a mind fed with imagination, fantasy, and original thought. And with that, Ill get off my soapbox. To see a visual history of the last thirty years of banned books, check out this great timeline  from the American Library Association. It contains thirty entries between 1982s banning of Slaughterhouse Five (a just plain filthy book) and 2012s Pedagogy of the Oppressed (banned for concerning ethnic studies).  You can also find out whos behind most of the book challenges, and other information, in the ALAs Statistics page. More famous banned books: Animal Farm by George Orwell Criticism of corruption and depiction of a talking pig.   The Absolutely True Diary of a Part-Time Indian by Sherman Alexie Criticized for profanity and sexual content.   All Quiet on the Western Front by Erich Maria Remarque Viewed as unpatriotic. Things Fall Apart by Chinua Achebe Challenged for elements of racism and negative portrayal of colonialism. Grapes of Wrath by John Steinbeck Banned for foul language, sexual content, violence, and considered a rejection of American individualism. Lord of the Flies by William Golding Challenged for being racist and offensive to minors.   Call of the Wild by Jack London Considered too radical. Alices Adventures in Wonderland by Lewis Carrol Banned for talking animals, negative depictions of teachers, and alleged drug references. The Adventures of Huckleberry Finn by Mark Twain Challenged for stereotyping, racism, and inappropriate language. The Hunger Games by Suzanne Collins Criticized for being sexually explicit, too violent for young adults, and anti-family. What are your thoughts on banned books? Do some deserve to be taken off the shelves? If so, which ones? Wed love to hear your thoughts in a comment below!

Landmines in Vietnam and War Research Paper Example | Topics and Well Written Essays - 1250 words

Landmines in Vietnam and War - Research Paper Example Claiming over five hundred victims a week, landmines are weapons of mass destruction in slow motion† (Relief Web 2011). It can be clearly seen that landmines have become a threat in the society and should be removed on humanitarian grounds. U.S participation in Vietnam was extremely controversial and consequently it was considered to be an awfully unstable country during the late 1950’s and 1960’s. All through the Vietnam War, landmines were utilized by the United States plus the North South Vietnamese military. Majority of the landmines were placed intentionally and were created commercially by china and the U.S, yet, as a minimum one- third of these were made spontaneously by locals. These landmines that Vietcong made were formed on the battleground with bamboos and volatile weapons of American armaments that did not detonate. Since the nature of the Vietnam War was guerilla, the conventional blockade theory of the landmine was no more applicable so as a result the armed forces invented a new use for those landmines. These landmines were released from the planes to occupy bigger areas as scattered landmine orderliness put in a new aspect to the grounds of mine war. According to Sarah Elizabeth â€Å"properly employed, scattered landmines provides the commander with a rapid, flexible and effective means for delaying, harassing, containing or canalizing the movement of enemy ground forces while simultaneously reducing the significant manpower and material requirement previously associated with the employment of landmines† this new method altered the use of landmines from being a protective and defending weapon to an offensive one. Landmines are distinctively ferocious in the time of recent or traditional war not just for the reason of their horrifying personal effect, but additionally because of their lasting societal and monetary obliteration. The Vietnam Battle rutted America opposed to communism and was an unforgettable model of a conflict that can be identified as a cold war. The mere thought of Vietnam beginning the procedure of changing to communism was unacceptable to America. As Johnson on 17, March, 1964 issued the national security memo that stated â€Å"to pressure an independent, non-Communist south Vietnam which is necessary to prevent all Southeast Asia from turning communist and prove to the rest of the world that communist wars of national liberation could be curtailed.† This statement eloquently provided the reason for the war in Vietnam and encouraged and intensified the American involvement (Smits 2007). By dropping these landmines from the plane the U.S military gained an advantage since they were able to scatter it over a large area. Moreover this new technique needed very less manpower since it only required a trained pilot. These landmines were positioned inside the territory of the enemy without the possibility of causalities of the American force. According to Mc Grath â€Å"usin g landmines as an offensive weapon by dropping them from airplanes enshrined the area-denial philosophy into military thinking.† The area denial viewpoint initially executed the region’s larger areas under war, futile to the opponent by layering it with weapons. It was anticipated that in 1965, seventy percent of sea killing was the consequence of the landmines and additional entraps created from these weapons. Vietnam